This page in other languages Deutsch العربية Español Italiano Português (Brasil) Français Русский Українська Türkçe فارسی Bosanski / Hrvatski / Srpski Shqip Română Български Polski
International Online Marketing Manager, taught in English
This continuing education program covers online marketing with a focus on international markets and is taught entirely in English. It runs for ten weeks full time. It is aimed at marketing professionals who want to use their experience in an international environment in the future.
The course is taught entirely in English, and at least level B2 is required. We advise you in German or English.
This page is a translation. The German version is authoritative.
Next start dates
- on request
Dates as provided by our education partner, as of today. We will agree on the right date with you in the initial consultation.
What the program is about
Anyone who wants to work in international marketing needs two things: methodological confidence in the digital channels and the ability to communicate professionally in English. The program combines both. Strategy, search engines, social networks, advertising, customer relationships and analytics are covered in English throughout, complemented by legal questions and international project management.
For experienced professionals, the course offers the opportunity to update existing marketing knowledge while practicing the working language of many international teams.
What you will be able to do afterwards
- design and justify an online marketing strategy for several markets
- manage SEO, SEA and Social Media Advertising in an international context
- shape customer journeys using CRM and automation
- evaluate key metrics with web analytics and derive measures
- coordinate projects in English-speaking teams
The education partner names International Online Marketing Manager as the target occupation.
Course content at a glance
- Foundations and strategy: Online Marketing Strategy, Website Marketing
- Content: Content Marketing, Social Media Marketing I and II
- Organic and paid reach: Search Engine Optimization (SEO), Search Engine Advertising (SEA), Social Media Advertising
- Data and automation: AI in Online Marketing, CRM & Marketing Automation, Web Analytics & Optimization
- Framework conditions: Online Marketing Law, International Project Management
- Finale: Graduation Day
Format and certificate
- Duration
- Ten weeks full time, 410 teaching units according to the education partner
- Class times
- Monday to Thursday from 9:00 to 15:00, Friday from 9:00 to 13:15
- Language and format
- English, live online
- Certificate
- Participation Certificate from the education partner; optionally an exam certificate
- Additional benefit
- A one-hour coaching session
Funding and requirements
The course is valued at €6,994.60. The authority decides on each application individually.
Requirements:
- English skills at least at level B2
- a computer with Windows or macOS, a webcam and a second screen
- a stable internet connection
If equipment is missing, the education partner can provide loan devices.
How stellung.org supports you
In the initial consultation, Nika Landau clarifies with you whether your language level, experience and career goal fit this program. You receive the documents for your application as well as guidance on how to explain the international focus to the authority. The course is delivered by an AZAV-certified education partner (AZAV is the German accreditation required for state-funded training); stellung.org supports you free of charge until the start.
Frequently asked questions
Is there a German-language alternative?
Yes. This program is the only English-language one offered by the education partner; its other online marketing courses are taught in German. We will discuss which option suits your goal in the initial consultation.
Which documents help with the application?
Helpful documents are a current CV, two or three job ads that ask for English and international marketing, and the education partner's course information. You will receive the latter from us after the initial consultation.
Is the course also suitable for experienced professionals?
Yes. It is explicitly aimed at marketers with an international focus. Those who have already worked in marketing can use the content to bring their knowledge up to date in professional English.
Which situation applies to you?
Choose what fits. We will carry your selection over to the contact form, and Nika Landau will get back to you within one working day.
Contact form in German, we reply in German or English